As we celebrate National Older Veg*ns Day, it’s a great time to reflect on the contributions of older vegans and vegetarians in promoting plant-based lifestyles. Experience and wisdom are powerful tools in activism, and older vegans bring unique insights into making real change. Whether you're advocating for more vegan options at a local café, working to change corporate policies, or helping others transition to a plant-based diet, the strategies shared by veteran vegan campaigner, Tracey Hague, can help you succeed.
1. Identify key decision makers & make your case
“Find out who can make the change and approach them calmly, assertively, and above all, persuasively.”
Start by identifying who holds the decision-making power in the company or organisation you're targeting. When you find the right person, approach them calmly but assertively. Be persuasive, and remember to share personal stories that demonstrate the wider impact of veganism.
2. Show success stories
Sometimes companies are reluctant to make changes because they fear the unknown. By providing examples of competitors or other businesses that have successfully embraced vegan products, you'll give them a blueprint for success. Real-world examples can be the key to winning them over.
For example, if a business is unsure about the costs of sourcing animal-free products, tell them about a company that increased sales by tapping into a community’s needs, such as offering vegan shoes to accommodate Hindu customers.
3. Leverage the power of vegan inclusivity
“Vegan food can cater to multiple dietary needs – halal, kosher, lactose-intolerant – making it a more inclusive and cost-effective option.”
Vegan products aren’t just for vegans – they can also meet the dietary needs of others. Highlight how vegan options can be a solution for various dietary restrictions, such as halal, kosher, or lactose-free. This way, you position veganism as a smart, inclusive choice for businesses and communities.
4. The impact of a handwritten letter
“Never underestimate the power of a handwritten letter! Each one can represent hundreds of voices.”
In a world where emails and social media complaints dominate, a handwritten letter carries weight. Few people take the time to write and post letters anymore, so when a company or politician receives one, it stands out. It can be even more powerful if you organise others to do the same.
5. Present veganism as a solution
Instead of framing veganism as a challenge for businesses, show them how it can simplify their operations. For example, providing vegan options at an event can automatically cater to various dietary requirements, therefore reducing complexity and costs.
By framing your suggestions as solutions to problems that businesses are already facing, you make it easier for them to see the benefits of vegan offerings. Whether it's simplifying menus or appealing to wider audiences, veganism can be a win-win for all involved.
6. Suggest a trial period
“See if they’ll introduce something as a trial for a month. Then make it viral by rallying support from the vegan community.”
Encouraging businesses to test vegan products for a limited time can reduce their reluctance. Suggest a trial period – perhaps offering vegan menu items for a month – and get your community to support them during this time. If the products are good, word will spread quickly and generate more business.
7. Highlight your experience
“Your experience is gold dust. Businesses should listen to you and your community instead of paying for market research.”
As an older vegan, you bring a wealth of experience to the table. Use your knowledge to show businesses how they can avoid common pitfalls and succeed in providing vegan options. Share examples of past successes and make it clear that you, and others like you, can offer valuable feedback – free of charge!
8. Use humour and creativity
“We’re great at humour in the UK – why not make a light-hearted joke or use a fun stunt to get your point across?”
Activism doesn't always have to be serious. A little creativity and humour can go a long way. Whether it’s organising a playful PR stunt or dressing up in costume to make your point, injecting some fun into your campaign can capture attention and make your message more memorable. Think along the lines of British satirists who use wit to expose issues and drive change.
Gill Gibbs told us: "I called into three care homes. I went in, smiled and dressed smartly, and asked for the manager. I mentioned that I was in the area looking for care homes that could cater for a vegetarian or vegan resident. I said I had a heart condition and was getting organised for my old age! At least it made them laugh. Two homes signed up to Vegetarian for Life's UK List as a result of my visit, agreeing to cater well and ethically for older vegetarians."
9. Involve local celebrities
If you have access to local celebrities or influencers, don’t be shy about reaching out for support. Even if they can’t actively participate, they can share your message on their networks, helping you amplify your campaign to a larger audience.
10. Persistence pays off
“Be persistent – campaigns often evolve, and sometimes persistence is what gets results.”
Campaigning often requires patience and persistence. If your first attempt doesn’t work, don’t give up. Try new tactics, brainstorm with fellow activists, and keep evolving your approach until you see results. If one company doesn’t budge, move on to the next. Your experience has taught you that perseverance is key.
11. Stay calm, stay charming
“Always be charming and disarming – stay calm, assertive, and inspiring, rather than angry.”
In every interaction, aim to be charming and disarming. The way you deliver your message is just as important as the message itself. Stay calm, direct, and assertive, but always avoid anger. A positive attitude will help your cause more than frustration ever could. And if you don’t win every battle, remember, the next opportunity is just around the corner.
Please share your own top campaigning tips in the comments below.
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Life After Retirement